It generally uses lifestyle segmentation as Apple is the most premium brand out there. Academic year. the iPod portable media player, and the Apple company was established by Steve Jobs , Steve Wozniak With the introduction of Mac people have more information, gain more knowledge about different types of computers and becomes a good source of opportunities for the Apple computer industry. Let’s begin the journey with Apple products and target market analyses. This is what resulted in us having the iPhone 4, MacBook Air, iMac and all those other amazing Apple products in the market today. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Apple has high inventory in their products. No plagiarism, guaranteed! If you continue browsing the site, you agree to the use of cookies on this website. Inc. PEST analysis and Porter’s five forces are very important tools to establish the external environment of Apple: Different countries have different rules and regulations which can act as a positive or a negative barrier which can result in restricting the companies or lend opportunities to the company. It designs, develops, and sells consumer Apple has produced an iPod for PC users and the success of this product was a good way for the company to capture non-MAC users. generation iPhone was released on June 29, 2007; the most It is not a surprise to many because Apple Inc. has time and time again presented products which were In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T.V. Free resources to assist you with your university studies! Technology is experiencing a rapid boom in this generation, and people appreciate more and more innovative changes in their systems and are switching over to the new information appliances and Apple have been successful in providing new appliances. Apple Inc understands the need for market segmentation and thus operates in different market segments. Results r in the future tense occurs significantly more detail. There are two types of market segmentation. 2.2 Geographical bases (states, regions, countries). Marketing mix is the combination of the product, the price, place and promotion. Identify Market Niche (Market Segmentation) 1. University. 6+ Market Segmentation Analysis Templates – PDF, DOC, Apple Pages. The company posted revenue of $9.87 billion and a net quarterly profit of $1.67 billion. This computer kit consisted of Motherboard with RAM, CPU, and some video chips.  What is iPhone??? Looking into the current strategic position of Apple, with the introduction of its own operating system, hardware, software application, and with a completely new design, Apple looks to meet all the customer requirements like new products, ease of use, and an innovative design of the product. Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Positioning Describe the next steps Position by price and quality Introduction of iPhone 6 and increase market share Apple products generally known to be expensive Cheaper, affordable phones will now be available to market Customer Profiling Competive Situation and Past If the supplier wants to increase his profits he can put pressure on the market by supplying the components at a higher price. The company then builds a product around the experience accordingly. Watch smartwatch. However, the prices of the products are not that premium as the products that are offered by its competitors. Marketing Fundamentals (MKTG101) Uploaded by. STP(segmentation ,targeting& positioning ) of Apple . Competition is mainly based one cost. If you need assistance with writing your essay, our professional essay writing service is here to help! Apple market segmentation and Mix - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Apple’s Segmentation Strategy Page 1 of 2 Steve Jobs and Steve Wozniak didn’t realize they were developing today’s multibillion-dollar PC industry when they invented the Apple I in a garage on April Fool’s Day, 1976. Product is the main or a vital factor about Apple's marketing strategy. Now customize the name of a clipboard to store your clips. You can change your ad preferences anytime. In the real world of building products and attacking market opportunities, market segmentation is the process of defining and sub-dividing the aggregate, homogeneous market into addressable, targeted needs and aspirations buckets. Apple has a very good strategic alliance with HP. A market segment is a small unit within a large market comprising of like minded individuals. The iPhone has Wi-Fi and can Apple is currently focusing on, brand awareness and improving the product by increasing the financial investment on marketing and advertisement, they are looking at expanding the retail segment by opening more number of stores all over the world, they are looking at keeping it up with the competition by implementing a cost leadership strategy, and they are looking to continue the reputation of being the leader in innovation for new technology by implementing product differentiation strategy. Apple Inc applies the strategy of studying the market and then targeting specific user experiences. So, they follow premium pricing policy in order to delight their customers. In 2005, Apple Computer has initiated a partnership with Wal-Mart that saw the iPod shuffle featured at Wal-Mart discount locations around the country. electronics, computer software, and online services. Education has become the primary issue for the new generation which is a key factor for the company’s business. You can view samples of our professional work here. Banana puree is gaining demand mainly as an ingredient in baby food, smoothies, and is also being consumed directly as baby food. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores. Gross margin is 36.6% when compared to the previous year quarter which was 34.7%. In market segmentation by applications of the PDF Editor Software, the report covers the following uses- SMEs Large Enterprises Individuals Government Institutions. The componential segmentation model offers a new conceptualisation for market segmentation because it offers both an analysis of the market segment for a particular product offering and an evaluation of the most desirable product offering or positioning. One market segment is totally distinct from the other segment. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors. 1. They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest software’s. Mouse and graphical interface for a user managing multimedia files from cameras, recorder... 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